Social Media Strategy
A six-week program to optimize and enhance your online presence
Set Up Your Social Media Strategy
Learn Your Platforms
Study the platforms you plan to market on and keep an eye on official news about algorithm updates, new features, and best practices. What kind of content will perform best for your audience, when should you post, and how often can you consistently create?
Organize Your Content
Define what you’ll post about with content categories relevant to your audience. What topics will you cover, and how can you boost the impact of your posts? What topics are most engaging for your audience and how can you research that data?
Build a System
Build a monthly system of what you’ll post, as well as when and how you’ll create it. Organize your production schedule into a project management tool to keep you on track. Learn how to use content creation tools, Ai, and social media management tools to keep consistent.
What you’ll achieve
A marketing machine that fits into your schedule.
Professional profiles that look polished and ultimately lead to sales.
A global system to optimize any profile, on any platform.
SCOPE OF WORK
PRJCT 1: Set Up Your Social Accounts
Choose your top two social channels that you plan to market within and educate yourself on their algorithms, policies, and best practices. Optimize your profiles and sign up for their business accounts.
Select your content creation tools, content categories, and consider how you’ll highlight your most coveted content. We’ll talk about trends, keywords, and how to stay current with your strategies.
PRJCT 2: Structure Your Content
Implement a project management tool to outline the topics you'll cover, and set goals and deadlines for yourself. With that plan in place you’ll learn how to use a social media management tool to schedule your posts, and prepare your captions in advance.
PRJCT 3: Planning & Management
We’ll discuss how you can use Ai to generate ideas, content, and images for your posts, crunch huge datasets to find what your audience is feeling, and use machine learning to predict performance before you even click publish. Get on the band wagon or be left in the dust.
PRJCT 4: Leverage with Ai
If you're planning to create content from your home, you’ll want your studio space to be on brand, well lit, and equipped with recording devices that are professional and affordable. We’ll walk through the foundations of setting up a fully functioning home studio.
PRJCT 5: Set Up Your Home Studio
Discover the power of a systematized production schedule. Save your time and boost your creativity. Hack your motivation, overcome overwhelm, manage distractions, and make sure your new productivity routine is optimized for you.