The Launch Project
Launch your brand & your website in 10 weeks
Let’s Launch Your Business
Design Your Brand Identity
Your brand identity is crucial to your success because it shapes how your audience perceives and connects with your business. A strong brand identity—consisting of your imagery, logo, colors, typography, and messaging—helps establish recognition, build trust, and differentiates you from competitors. It not only attracts your ideal customers but also builds loyalty, making your brand memorable and impactful in your audience’s lives.
Launch Your Website
The Launch Project is a series of lessons and assignments to help you build your website from a platform template. The lessons are distributed weekly, followed by a weekly group coaching call to address progress, feedback, and any challenges that arise. This rhythm provides space to think critically about what you’re building, research your choices, and solidify your ideas with confidence. It’s an instructional, reflective, and supportive experience.
Get Support
Having a place to talk about some of the big obstacles that historically sabotage any solorpreneur- the overwhelm, self doubt, and lofty expectations, greatly increases success rates. By addressing the mindset road blocks, and belonging to a group of people in similar circumstances, you’ll feel the encouragement, feedback, and friendship within the Launch Project Community.
What skills you’ll learn
Stay On Track With Your Goals
How to Make Smart Decisions
Feel Confident and In Control
What you’ll build
Strategic Brand Identity
A Polished Website
Self Discipline & Time Management
SCOPE OF WORK
Commit to your dream and to yourself. Define what you’re creating and who it’s for. Know yourself, your strengths, how you best function, and why you’re built to chase this dream.
DREAM PROJECT INCEPTION
Who, exactly, are your ideal clients or customers? Where will you find them and what values do you share? How do you want your brand to look? Sound? Feel? Be remembered?
PRJCT 1: Brand Identity & Niche
Curate your image and brand lexicon. Assemble a mood board to act as a blueprint. What’s your vibe? Your tone? Textures and colors? How will you personally show up as the face of your brand?
PRJCT 2: Design Your Legacy
What brands are you inspired by and who are your competitors? What can you learn from them, and how will you differentiate yourself? How are you unique, and therefore valuable for the right audience?
PRJCT 3: Competitive Analysis
Build the framework of your offerings and validate your business plan. Where will the revenue come from? How can you start small? How can you trust yourself to make the right decisions?
LAUNCH PROJECT INCEPTION
Set up your business with SMART goals. Set up a schedule that you can stick to. Where are you bleeding time and energy? What adjustments can you make to reach your dream faster?
PRJCT 4: Audit Your Time & Priorities
How to choose the right platform to build your website, as well as supporting tech services. Buy the domain, choose your template, set up your email address and signature.
PRJCT 5: Set Up Your Site & Tech
Learn how to write powerfully, with clarity and precision. Craft your unique value statement, and your 30 Second Pitch. Learn how to use AI as your catalyst and ultimate time-saver.
PRJCT 6: AI Assisted Writing
PRJCT 7: Entrepreneurial Self Reliance
For this business to be a success, you need to be able to rely on yourself. Tap into your resourcefulness. Embrace learning as a lifestyle. Find mentors and platforms to keep you up to date and inspired. Learn to trust your ingenuity.
Your “About Page” is your opportunity to reflect on your value, tell your story and why it gave birth to this business. Take confidence in yourself, so others can too. Build trust with a powerful mission.
PRJCT 8: Your Bio & Your Mission
The images on your website make or break your crucial first impressions. Learn how to be your own creative director, and work with a photographer or videographer to produce a body of images that make you proud.
PRJCT 9: Create Polished Imagery
Learn to assess and adjust your goals as deadlines approach. Prioritize what matters most. Leave perfectionism behind and GET IT DONE.